Finnish health technology company ŌURA has agreed to acquire Veri, a personalised metabolic health company to integrate metabolic health features into its Oura Ring.
Oura Ring is a smart ring that delivers personalised health data, insights, and daily guidance.
Veri is a personalised metabolic health start-up that guides users to the right foods and habits for their bodies through a continuous glucose monitoring (CGM) app.
As part of the proposed acquisition, a part of Veri’s team, including its three founders, will be transitioned to ŌURA as employees.
The expertise of Veri’s team will help strengthen its smart ring product and unlock new opportunities for metabolic health offerings, said the Finnish health technology company.
Veri CEO and co-founder Anttoni Aniebonam said: “When most people think about metabolic health, they think of weight loss and diabetes, but, like ŌURA, we’ve always had a vision centred around helping people understand their health more deeply.
“By bringing our experience in metabolic health to ŌURA, a like-minded Finnish brand, we have the opportunity to influence meaningful change in even more people’s lives at a faster rate than we’d be able to on our own.
“Together, we’ll explore how metabolic awareness can create a more complete picture of your overall health and provide guidance to help Oura Members achieve their personal goals, whatever they may be.”
Building on the acquisition, ŌURA intends to introduce a new feature, dubbed Meals, as a first step in integrating metabolic health into the ŌURA experience.
The new feature will help Oura members track meal timing and map it to their chronotype to understand how and when we eat can impact health metrics like sleep, stress, and recovery.
Meals will be offered in Oura Labs, an opt-in innovation hub within the Oura App that allows members to test features and provide feedback in development.
ŌURA CEO Tom Hale said: “Metabolic health is the natural next dimension of the Oura Ring holistic health experience, and one that our customers have told us they want.
“ŌURA started in sleep and has always had a vision of expanding to support all aspects of health. Over time, we’ve built out our offerings across key behaviours like activity and added new health pillars like cardiovascular health, stress & resilience, and women’s health.
“Metabolic health is an important next horizon and the team at Veri brings deep experience in that space. We look forward to integrating their expertise as we explore and develop new offerings that add value to our members’ lives as we build the best holistic health companion.”
This year, ŌURA expanded its retail presence with new retail partnerships with Amazon, Target, Elkjop, and John Lewis, and extended partnerships with certain government institutions.
The institutions include the NHRC, the Air Force, the Defense Innovation Unit, and GOVX, to offer its smart ring to first responders, nurses, military professionals, and others.
