US-based business optimisation solutions provider Marchex has launched a new artificial intelligence (AI)-powered solution intended for health systems and healthcare marketing organisations.
The healthcare AI tool is designed to deliver detailed insights into patient interactions and link marketing expenditures to revenue.
It provides data that accurately attributes marketing-driven patient leads, prioritises high-value appointments, and alerts critical patient engagement challenges.
According to Marchex, the solution addresses the need for structured insights from unstructured conversation data, helping healthcare organisations improve operational efficiency.
It focuses on high-impact appointments and optimises marketing campaigns.
The tool measures patient conversion and fallout rates, offering AI-driven insights into booking behaviours, such as appointment availability and insurance acceptance.
Marchex’s Healthcare AI Solution is also said to enhance marketing strategies by refining targeting and attribution.
It leverages healthcare-specific lead and appointment rate models to lower cost-per-lead and improve automated bidding.
The solution provides advanced conversation analytics and precise lead attribution, converting patient interactions into actionable insights to maximise ad spend return.
Marchex CEO Edwin Miller said: “Marchex’s new healthcare solution delivers intelligence that better understands patient communication across their care journey with greater speed and precision.
“We empower leaders to respond proactively at scale across complex, single and multi-location health organisations to improve patient satisfaction and accelerate growth.”
